ENGIE Impact provides a range of solutions to help clients achieve their sustainability goals, which often require complex strategies that potential clients may not fully understand. Analytics showed that users visited on average 2-3 pages before identifying the right solution area. To address this, we needed to simplify the navigation, replacing internal jargon and outdated visuals with a clear, intuitive structure. This ensures our target audience can easily scan and explore our solutions in greater depth.

The redesign was crafted to align with the company’s established brand systems, creating a modern, cohesive look. We also ensured mobile responsiveness and compliance with accessibility standards. This approach allowed us to deliver a user-friendly, functional, and visually consistent solution.

This project faced several constraints, starting with the challenge of communicating complex sustainability solutions in a way that resonates with diverse audiences, particularly C-suite executives.

Achieving internal alignment with subject matter experts on the navigation architecture added another layer of complexity, as their input was vital to accurately represent the solutions accuratly.

We collaborated with multiple business lines and subject matter experts to develop a clear and intuitive organization of our service offerings. This process included re-evaluating how we communicate internally versus externally, ensuring the language and structure remained user-focused and easy to understand.

Conducted a competitive information architecture analysis of Bain, BCG, and McKinsey, along with best‑in‑class multi‑product companies such as Stripe, to benchmark how large service portfolios are organized.

In parallel, we also leveraged web analytics platforms to identify our top SQM converting solution webpages, ensuring they were strategically positioned in the navigation. This data established a clear baseline, enabling post‑launch measurement of navigation impact on page discovery, engagement, and conversion behavior.

Delivered high‑fidelity designs and an interactive prototype that guided end‑to‑end implementation with engineering. Post‑launch analytics were used to measure changes in navigation behavior and solution engagement, ensuring the experience delivered measurable improvements.

Success metrics focused on increasing qualified traffic to solution pages, improving Core Web Vitals performance to support conversion readiness, and driving measurable growth in SQMs influenced by navigation‑led journeys.

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